1, My Address, My Street, New York City, NY, USA

ENVIRONMENTAL PROTECTION MANAGEMENT

Melbourne Fashion Week goes online during COVID fashion week article
Home » Fashion Week Article  »  Melbourne Fashion Week goes online during COVID fashion week article
Melbourne Fashion Week goes online during COVID fashion week article
"It would be good to celebrate the environment; it has always been our muse and the source of most of the inspiration of each collection," Woods says. Margie Woods, founder of label Viktoria & Woods, says although Melbourne Fashion Week was delayed by two-and-a-half months, the timing is perfect for showing the brand's resort collection when the weather is more likely to have warmed up.
Woods recalls in March being on a panel at the Melbourne Fashion Festival one day "and the next day we were literally shut down". Could Melbourne take a cue from Jacquemus' show in a French wheat field? Credit: Getty Images Couch couture ... model Narissara Hebbard in Viktoria & Woods. Credit: Luis Ascui Woods is still working out the details of her planned digital runway but says she's inspired by the Jacquemus parade at Paris Couture Week, which took place in a wheat field in the French countryside. Designer Margie Woods wants a more sensible approach to fashion seasons. Credit: Ivana Martyn-Zyznikow Melbourne Fashion Week goes online during COVID fashion week article
Melbourne Fashion Week goes online during COVID fashion week article
This year's Melbourne Fashion Week will cost the city about $2.4 million. As part of a sustainability push and to accommodate designers that have been unable to produce new collections during the pandemic, organisers will also relax its "see now buy now" rule, allowing for shows to feature archived or evergreen collections. Organisers of Melbourne Fashion Week, which normally runs in September, are promising at least 20 online runways by local designers as well as talks featuring some of the industry's biggest names. And the best news: you don't have to quarantine to attend; most events are free and open to anyone with an internet connection. "This flexibility will benefit participating designers by allowing them to show garments that might have been slower to sell during the pandemic or collections that do not align with a season," a spokeswoman said. We’re sorry, this service is currently unavailable. Please try again later. "It’s when people are hopefully going to be enjoying the sun, wanting to get out of their sweats," fashion week article she says. One of the biggest debates in fashion sparked by the pandemic has been the issue of seasonality: delivering clothes to stores when customers actually want them. For example new coats in June, as opposed to February, as tradition dictates. The Melbourne Fashion Festival is still scheduled to proceed next March after it was cut short this year due to the first COVID-19 outbreak. Acting chief executive Yolanda Finch said it was likely to include a blend of physical and digital events. "It's very difficult to know how to invest in that vision without a crystal ball, but we do know that aspiring to, and planning for, a return to live events is important to our collective mental and social well-being," she says. Woods, whose brand only went on winter sale in late August, is a big supporter of this more sensible approach to fashion retail. "We closed stores, we adapted really quickly and started to focus more online," she says. "Luckily for me, we have always had the type of product that would adapt to working from home to an office, weekday to weekend." Melbourne Fashion Week will be held virtually on November 23-29. mfw.melbourne.vic.gov.au With COVID forcing a global rethink of the traditional runway format , Australia's first pandemic-era fashion week will be a mostly digital affair in late November. "I don't want to wait for a sale . It’s not a sustainable way to run a business. Let’s make it relevant to people’s lives," she says. Going to a fashion runway can be great fun but it has its downsides. Shows often run late, you get all dressed up and then, it's over in 10 minutes. Please collect your goodie bag on the way out. " new york fashion week articles B